Have you noticed discrepancies between your old Google Analytics Universal Analytics properties, and the new Google Analytics 4 properties? As we delve into the differences between Google Analytics 4 (GA4) and Universal Analytics (UA), it becomes evident that discrepancies in session or user numbers are often attributed to the shift in measurement methods. There are several […]
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Upgrading from Google Analytics UA property to a Google Analytics 4 (GA4) property
If you have recently upgraded to a Google Analytics GA4 property, you may have noticed some differences in the data reported by your new property compared to your old UA (universal analytics) property. This is because GA4 and UA use different methods of collecting, processing, and presenting data. In this blog post, we will explain […]